Since starting our advertising, marketing, and performance businesses in 1998, we've focused on developing content that resonates with and
comforts everyone, while also leading global trends.
We prioritize our partners, aiming to provide joyful solutions for K-Culture that everyone
desires and hopes for.
To go beyond Asia
and lead the global live
entertainment market through
K-content and K-POP.
To elevate the global
status of Korea’s performance
industry with world-class
production and marketing.
To build an ecosystem
where artists, brands,
and creators grow
together on a global scale.
Delivering deeply moving and
immersive experiences to fans
worldwide, leveraging K-pop concert
production expertise.
Strategizing creative and
market-savvy plans in brand
marketing and commercial
advertising.
Forging trendsetting
innovations by merging
diverse cultural content
with digital technology.
Acting as a global
network hub connecting
artists, brands,
and fans.
Strategizing and managing the
intellectual property(IP) transformation
and distribution market
expansion of K-pop content.
01.Creative Direction :
Crafting unique content that stands out from other brands through innovative planning and artistic direction.
02.Trend Sensitivity :
Staying at the forefront of K-Pop and cultural trends, including music, fashion, and digital media.
03.Digital Innovation :
Adopting next-generation performance and advertising technologies, such as AR/VR, XR, and AI.
04.Global Collaboration :
Building networks and engaging in joint projects with global artists, brands, and agencies.
